In the world with high volume of online retail, bets are high when it comes to establishing smooth logistics. One incorrectly placed parce or delayed delivery can tarnish the reputation and load of the brand with costly demands and frustrated customers. For Thomann, a German retail retailer with a high volume of online music, the solution to this challenge was central to support its rapid growth and maintain high customer satisfaction.
Thomann is a family business founded in 1954 and based in Germany Treppendorf. It started online in 1996. In 2024 alone, the company recorded revenues of approximately EUR 1.5 billion and supplied products to more than 160 countries. Since then, it has been a wide European online retailer of musical instruments.
A new era in logistics
This success is the robust logistics infrastructure – and more and more intelligent digital solutions that solve operating fractions. “We currently have a capacity of 6.8 million land and trend is growing,” says Daniel Lauerer, Transport Head in Thomann. “To avoid increasing efforts to process demands with the number of orders, we needed an improved overview and structured processes.”

This is where Claim.me Cam in. The Sentce Fall 2024 Thomann significantly optimized the requirement management process using this intelligent tool -powered tool. Results: Simplified processes, improved data transparency and scalable system that keeps step with increasing shipment volumes.
DDP to data: Long -term partnership is evolving
Thomann’s relationship with seven sender began in 2018, when the company was looking for assistance in navigation in DDP (supplied obligation) transport for Switzerland and the United Kingdom – two key but logistically complex markets. Since then, the volume of plot of these guards has surpassed, while Switzerland has seen sales growth of nearly four times the 2018 sales and in the UK by 25 pierients between 2020 and 2024.
Claim.me supports Thomann in one of the most demanding areas of electronic trading: claims.
The problem was clear. Each carrier had its own processes of a single claim, portals and requirements. It was a disadvantageous fragmentation for a company operating on Thomann’s scale. “We wanted to get rid of different processes with different carriers,” Lauere explains.

‘Claim.me: oNot a system for all carriers‘
In November 2024, Thomann began to pilot the entitlement to DHL shipments in Germany. Within a few months, the solution was fully integrated during its operations and consolidation of all requirements into a single standardized interface.
With Thomann’s logistics team, Thomann’s logistics team no longer has to navigate the maze of forms, portals and e-mail templates. Everything – from submitting the application to the status and appeal – is processed in one unified system.
“We now only work from a single system”
“We can answer questions from carriers via the portal, display the status of claims at any time and, if necessary, directly object,” says Lauere. “We are now working only from a single system. The parcel service provider continues to apply to the approved claims directly.
This simplification had a measurable impact. With 15,000 and 20,000 clams, and automation and centralized data ran greatly manual need for work and training – and at the same time increased the team’s ability to quickly and intelligently.
From firefighting field to prediction
“Administration of claims is important for lifting to improve things, both in terms of effective process and data transparency,” says Lauere. Rather than problems with firefighting firefighters, Clatent.me allows the Thomann team to detect formulas, optimize workflows and eventually prevent problems.
And there is real money at stake. According to the Claim analysis.ME there are three of each 1,000 land and 50 of them are eligible to pay. These figures are important in scale: for each million land, it could be recovered up to 150,000 euros in compensation. For a company that carries nearly 7 million land a year, financial ups are considerable.
Intelligently with a scale of automation
As Thomann continues to grow, the scale intelligently becomes decisive, especially in areas, such as demands where growth traditionally correlates with increased number and complexity.
“Helps automate simplifying things”
“It is not acceptable that with more and more land we tend to have more and more systems and employers dealing with demands,” says Lauere. “Automation helps to simplify things. Colleagues in this area can use their time to focus on specific boxes and explore anomalies.”
The user feedback was tremendously positive. By simplifying communication with carriers and reducing the relying on tables or silenced systems, Claim.me, he liberated the team to focus more on strategic improvement than on surgery.

Model for the future of retail logistics
Thomann’s success success is underlined by a wider shift in retail logistics – framented, manual systems to connected intelligent platforms that create a value outside of delivery.
With plans to extend the use of the claim to multiple markets and carriers, Thomann lays the foundations for the future, in which the administration of demands is not just about solutions -it is about learning from them. “We not only want to process individual claims effectively, but we will also learn more from the data and is constantly improving,” says Lauere.
It is a thinking that perfectly copes with the vision of Claim.me: To simplify international transport through digital innovation and customer services. According to Thomann, the management of better demands is not just about logistics. It is a better experience with customers, building operational resistance and creating space for sustainable growth.
(Tagstotranslate) Germany