Sally Wilson is in a lawyer who has become a craft entrepreneur. She is also a involved mother who shares her business and passions with two children. He says being a great mom doesn’t mean to sacrifice who you are.
Ten years ago, Sally Caterpillar Cross began from her house in England. A quick move forward to 2025 and its company has 12 employees and sells consumables, plants and events to customers around the world.
In our recent interview with SHEDDRESSSEDSEDSLY FIGHT, LEAVE LESSION, Global Sales and YES, Children. Our whole sound is inserted below. The transcription is condensed and adjusted for clarity.
Eric Bandholz: Tell us what you are doing.
Sally Wilson: I own an electronic trading company called Caterpillar Cross Stitch. We sell sets of cross stitches and crochet, subscriptions and run events and class-Vše in terms of stitching, from our base near Birmingham in England.
I started the trade almost 10 years after leaving my legal career, which I hated. I took the electronic trading plant and transformed the advice: find a niche, community and product that people love.
From the beginning, I bootted the company and carefully used savings and reinvested. I always wanted to work for my races, originally thought I would open a law firm, but I knew I needed something out of law.
Now we have a team 12, including my husband, who joined the business three years ago. He was an engineer, but the juggling of two careers and Raison was difficult. On our road 10. I suggested to work on the same goal and join sooner.
The cooperation was not easy at first. There was a conflict, especially because we discussed business about all hours. But we have set the boundaries and now we work in separate offices. I handle marketing and design, operating operations. We found a strong balance and deep respect for the roles of the other, which does business – and our marriage – work.
Bandholz: How do you customize your leadership style with a larger team?
Wilson: A way not everyone thinks or works as. Soon I assumed that everyone was approaching in the same way, but I appreciated that people were gifted differently. This awareness has made me more mindful and more patient. Now I focus on balancing my style with what works best for the team.
In the first days I was stricter and expected people to suit my workflow. It was normal from the legal environment where I worked myself in a closed office. But business, especially creative work, requires greater interaction. Now I am much more deliberate about how I communicate to bring the best in others.
I try to make our employed feel safe to share how best they accept communication. The way you read a lot included the appearance of resolution between feedback and criticism. Feedback when delivered well is a gift – it helps relationships and growth. Criticism, even if it sounds the same, may feel hard and useless if it has no intention. It’s all about how it is delivered.
I am by nature emotional and reactive. Sometimes my husband and I go to bed – and that’s fine. Time offers perspective and the way you are, how my words or tone contributes to how something lands.
Bandholz: What is your business vision?
Wilson: I want Caterpillar to be branded women who think that for creation, Espets in the US, Canada, Australia, New Zealand and parts of Europe. In particular, Australia is an exciting opportunity. The data there shows a passionate, insufficient community to which we have fully used. I’d like to concentrate it more.
More generally, I am driven by the idea that you only get one life – so why don’t you see what is it possible? It is not always a victory or have the right answers. The point is to be durable and reframe failure as learning. You victory or you will be robbed. I started to worry and leaned in trustworthy. Even though I do not deliver anything now, I believe I can do it.
He comes to gravel, consistency and refusal to leave. This thinking brought me so far and that is what I will continue to bring when we are expanding around the world.
But my health and my children come first. For years I sacrificed sleep, worked until 2 o’clock in the morning and took a tax. Now intentional. If I don’t feel good, business also suffers.
As a mother, especially a female entrepreneur, there is a lot of press to retreat, work part -time or choose a less desirable way.
However, an example that I want to set is to fully show both for my business and my children. I choose them from school every day, I expect almost all their events and I am always available. He sees how hard I work, how I am driven and how I turned on when things get well. I think it’s for my daughter and his passion.
Being a great mom does not mean to sacrifice who you are. I want to grow up with an open mind, strong values and a real understanding of what it means to chase their purpose.
Bandholz: Where can people follow you?
Wilson: Our website is Caterpillarcrosschitch.com. We are on Facebook, YouTube, Pinterest, Instagram and Tiktoku.
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