How these 2 sports icons bring Swagger to the next generation Eywear | Businessman

Stephon Marbury had a stormy basketball career. He was from weaning as a franchise savior in New Jersey to his hometown of New York Knicks as a scapegoat. Everything happened that he moved overseas to play in China, where he became worshiped as God.

But during all the rise and falls, one thing remains in Marburm – his ability to sell. From Brooklyn to Beijing, Kiney Island Kid has always carried unique shivers and remained in contact with his roots.

He became the first NBA player in Endors Street Ball and 1 and introduced the company in a new stratosphere of cultural recovery with its flashy style of play and bravery. In 2006, he changed his iconic nickname Starbury to Bona Fide and dominated the subtitles in 2006.

Now, as Eyewear, Chief Director, Marbury will direct the same cultural cleur and business with the new arena.

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Futuristic vision

Chamelo is not just old sunglasses. Just block UV rays or look great – you can add shade, switch colors and even listen to music or receive calls. While the technology itself is not entirely new, Chamelo equalized it and reduced the shadow change time to just 0.9 seconds, compared to eight minutes on other platforms.

“What we do is exciting because it’s something new to the world,” Marbury says. “We have fries that move between four different colors. No one has ever seen it before. And when you are part of something that never before before, and it’s mutually advantageous for everyone, that’s strange.”

Marbury was first introduced Chamel technique at the Jockey Club in Hong Kong, where he builds founder Fenghua Li, a passionate basketball fan.

“In the first five minutes he showed me glasses and I was glad to wait – do it again,” recalls Marbury. “I would never go anything like that.”

Marbury, who sensed the opportunity, extremely expressed the interest in helping Chamel to expand to the US, it was long before they both re -joined in Malibu and started building business.

If he sought Marbury not only for his marketing prowess, but also for the legendary position in China, where he won three CBA championships for Beijing’s royal fighters and became one of the most popular athletes in the country.

“He thought it would be easy with me in America,” Marbury says. “I said, look, it is not important that people know my role – it is more important to build it and show people that another wave of future technology is here.”

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Cooperation and teamwork

Although Marbury wants Chamelo to carve his stripe in the goggles, he also emphasizes the import of cooperation.

“We want to be friends with everyone so that everyone can use our technology,” he says. Marketing initiatives, including collections of sunglasses “Knicks Aura” Knicks Aura, agreement with China Free Group and the New York Mets Legend Jose Reyes, led Marbury, including collections of the brand.

“At first glance it was love,” says Reyes. “Their technology changing style and lens reminded me of how I play.

As the first official ambassador to Chamela Reyes, he worked closely with the brand to cooperate with the new collection of sunglasses that will start running 2025.

“I was handed over with the design and I paid almost for details,” he says. “My style will be reinforced in this collection.”

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Business

Chamelo is not Marbury’s first company in consumer products. Almost 20 years ago he launched the Starbury brand, the shoe brand, which created subtitles for its sneakers $ 15 and determination for availability.

“Starbury was a great race,” says Marbury. “I have to learn the American market at a hard time.”

Despite the early buzzing, the brand faded after his exclusive retail partner, Steve & Barry’s, asked for bankruptcy during the 2009 financial crisis. The experience taught Marbury’s valuable inspection lesson: “It is better to have a place and build a company where you can be vertical,” he says.

While Marbury’s goal with Starbury sneakers was to make high -quality shoes more accessible to children, some critics were incorrectly low price as a sign of low quality. With Chamelo, he captivated a more strategic approach, watched the “Best” prize model.

“I always try to have something for everyone,” he says. “Our next step is to create an affordable pair of glasses so that children can experience and experience with this technology.”

In her short period of the main branded Marbury officers, Chamelo filled with her signature Swagger and Amistakable New York Edge, which helped the brand to excel in the crowded market.

“We feel privileged and grateful that when people enter certain blinds and see Louis Vuitton, Gucci, Versace and Prad, they also see us a small old one,” he says.

With the recent partnerships together with the New York Knicks and Jose Reyes, the future of Chamelo is only clear. Good thing, shades are adjustable.