How to transform complaints, comments and compliments into business winnings Businessman

Studies show that 70% of consumers prefer products developed with respect to their feedback and 67% are loyal brands looking for their opinions. If you want to grow and maintain a customer base, it is time to accept this golden insight and convert feedback on the strategies around it.

The challenge is not just the gathering of opinions; It is known how to turn them into action. In this article I will share six tips on how brands can turn their customers’ feedback into long -term success.

1. Offers on Kraidor offerings

Customer feedback offers direct insight into consumer preferences and pain points, which affects the way you create strategies and develop products.

According to recent statistics, when customers receive advertising based on their activities, the revenue of the product increases by 38% and marketing spends up to 30% efficiency. Meanwhile, only 32% of traders personalize their advertising.

Take Amazon as an example. By analyzing feedback and reviews, the company will tune its marketing strategy and adapts campaigns to specific customers segments. Their personalized product recommendations are based on the history of browsing and purchasing, which will remain on unique interests and prefiech of each customer.

If you want it to work for your own business, start by determining regular surveys after purchasing to collect preferences and suggestions. Use CRM and Analytics to segment the audience according to the behavior, history of purchasing and the topics of feedback. Based on these data, create a dynamic campaign that speaks of these segments-thinking of e-minds with similar products or offering time-time Guebin.

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2. Better Customer Way

Smooth UX is a necessity. Almost half of all customers stopped shopping from a brand due to a poor digital experience, while 66% are glad to share personal data if it results in better service. Companies that prefer UX can see a 42% increase in customer retention, 33% increase in satisfaction level and 32% sales support.

Ryanair gains almost 2 million websites on a daily basis. Their UX team has created open surveys to better understand their typical customer to be sought from years to reserve accessories. This process generated a huge database of knowledge that saw potential areas for optimization and opportunities to improve.

Did the lesson learn? Not only on the questions of dirty-open-Open, such as “How could our website improve?” Offer a treasure that can reveal unsatisfied needs or help with design decisions. The next step is to adjust your strategies based on recurring UX problems raised in customer feedback, be it unclear prices, clumsy navigation or slow loading times.

3. The drive returned by building feedback

While only 21% of product managers currently use customer feedback as a primary data source, a company that often sees up to 30% high profitability. The customer’s feedback determines what works, helps to find out what has gone wrong and the function of the product that matters.

Once you have released new features, start quick surveys to get acquainted with the impact on user experience and potential for further enhancements. The next step is to immerse deeper: experience with customers’ development, online feedback with loyal customers, “design an idea” on your site or application.

Do not forget to analyze complaints related to lost time, money or inability, because these bread points often lead to a loss. Finlly, make sure your product, sales and support team has full access to customer knowledge and keeps feedback in the center of your product development.

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4. Strengthening the reputation

Introducing Customer Controls and Evaluation on the Product website can increase conversions by 34%and show recommendations may include sales by up to 270%. The presentation of positive reviews not only strengthens your reputation, but can also serve as a reference for other customers navigation to the same market. In addition, your existing customers can find useful tips and useless use for your product from experience shared by other users.

Reviews that just protect your reputation – educate your audience, increase trust and even lead future improvements to products.

Domino Pizza faced a reputation crisis after the video of their employees was not used viral. Rather than the release of will, a company that came out with a bold campaign. They represented real reviews of customers and redesigned their pizza recipe, all in investing in digital services to improve services.

To put this into practice, make customers facilitating Post-Pacchase: e-mails, cats in the application, wall of social media that will work. Add positive reviews to your product and is visible next to the key calls to the action. Always thank customers for praise and respond to negative comments and show how you are dealing with complaints.

5. Increase the web operation

Reviews contribute to the lot to organic operation and increase SEO by adding fresh content rich in keywords to your site. Businesses that collect and show reviews see up to 45% web traffic growth, and Google with 10+ reviews often experience 15-20% support. So try to motivate your customers to leave Google and Third Party reviews and use them in their content strategy by introducing them in social media, your website, blog posts, frequent times and input pages. It is also worth monitoring the inspection platforms per week to manage your online reputation.

If properly processed, feedback from customers can become a powerful armor of your company. It can be used to refine your strategies, improve UX, change your product and even transform your reputation. Turn the voices of your customers into brand events and see how your business is growing.